Fragrance lasts longer on some people than on others because of differences in our skin (oily or dry) and in our PH levels. To achieve a longer effect, try layering your fragrance. Using the fragrance bath gel, (if the company offers one), then the moisturizer or powder, and then the Eau de Toilette, Eau de Parfum or Eau de Cologne, will usually have a longer lasting effect. Also, apply your fragrance low on the body, as well as behind your ears and on your neck, so that the scent rises and you won't lose it as quickly. A light spray on the hair can last all day